Online Module: Data Visualization





Topics of this Online Module:

  • The Psychology of Perception
  • Creating Effective Stories from Data
  • Designing Effective Charts
  • Visualization of Big and Unstructured Data


Videos of this Online Module


I. Video - Introduction

Topics covered in this video:

  • Why data and insights fail to create impact
  • Visualization and storytelling

Slides of this Video (in PDF)



II. Video - The Psychology of Perception

Topics covered in this video:

  • Perception vs Reality
  • Information Processing
  • Attention  Pre-Attentive Processing

Slides of this Video (in PDF)



III. Video - Creating Effective Stories from Data

Topics covered in this video:

  • Stories improve memorability, engagement and persuasiveness
  • How to structure your data present
  • 5 Guidelines for creating effective stories

Slides of this Video (in PDF)



IV. Video - Designing Effective Charts

Topics covered in this video:

  • What graphs to choose?
  • How to design graphs?
  • Mistakes to avoid
  • Examples

Slides of this Video (in PDF)



V. Video - Visualization of Big and Unstructured Data

Topics covered in this video:

  • Exploration of data
  • Geographic data
  • Text Data

Slides of this Video (in PDF)



VI. Video - Key Takeaways and Guidelines

Topics covered in this video:

  • Create a clear message
  • Contain the relevant information
  • Present your information in a clear and concise way
  • Failure Factors

Slides of this Video (in PDF)





All Slides Presented in All Videos (combined together)

Here you can download the slides, which were introduced, explained and presented in the videos of this online module about Data Visualization.




Exercises: Fix Visualizations

Select a visualization from the list below. Identify any problems, then recreate the visualization to fix them in Microsoft Excel, R, Tableau or another software program of your choice.


I. Visualization Exercise - Exports Barchart



II. Visualization Exercise - Replican Primary Schedule

Data to re-create and fix the visualization:



III. Visualization Exercise - Quarterly Report by Region

Data to re-create and fix the visualization:



IV. Visualization Exercise - Banks: Market Cap

Data to re-create and fix the visualization:



V. Visualization Exercise - World Car Production

Data to re-create and fix the visualization:



VI. Visualization Exercise - Percent of Enterprise

Data to re-create and fix the visualization:





VII. Visualization Exercise - Climate Pie Charts

Data to re-create and fix the visualization:






Legal Disclaimer

Module recordings are made for the benefit of students to have access to the course content regardless of geographic location. Any personal recording or other non-academic use of these sessions is strictly prohibited. The recordings may not be shared, copied or redistributed without the explicit permission of the instructor. Forwarding, uploading to YouTube or other platforms or commercial distribution is strictly prohibited and will be prosecuted. Similarly, the accompanying slides are developed to illustrate the course content and made solely for the convenience of students. They may not be shared, copied or redistributed without the explicit permission of Prof. Dr. Florian Stahl.





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